Services
DATUM provides the marketing to empower your business
I focus on the key areas of marketing that can provide the biggest impact to your business and bottom line.
DATUM specializes in strategy, websites, and ongoing branded marketing support for your business. Pick and choose the individual services to suit your needs, or contact Jonathan for more extensive or ongoing marketing support.
Branding + Strategy
Create a stunning new brand identity to share your business or organization with the world. Brands go beyond just a name and logo - strong communications planning and brand strategy are crucial to success in marketing your business.
Assets
Visual Identity (Logos, Mood Boards, Fonts, Colour Palettes)
Integrated Marketing Plan, Communications + Content Calendars
Audience Personas, Demographics, Writing Styleguide
Business Cards, Promotional Merchandise
Branded Collateral
Web Design + Ecommerce
Websites are the cornerstone of any modern marketing program.
All websites need to feature excellent user experiences, seamless functionality, in addition to safe and secure processing of transactions and user data. DATUM can design custom implementations of the most popular website platforms, giving you the tools to update and maximize your new online presence.
Technologies and integrations
Squarespace
Shopify
Wix
Digital Marketing + Analytics
Grow your audience online and reaching new clients is a necessity to keeping your business busy and growing. One of the most cost effective ways to do so is through compelling, engaging digital marketing that connects with your website to drive visitors and sales. Keeping track of your ROI is important, and a robust analytics install can help to guide your marketing plans in future.
Technologies and Platforms
Marketing Strategy (Google Ads, Paid Social, Video Ads)
Google Grants and other resources (for non-profits)
Google Analytics and Search Console
Custom landing pages
A/B Testing
Print + Packaging
Time tested print marketing materials are still one of your business’ best tools to promote and advertise your products and services. Your card or product package needs to capture the attention of your client instantly - in order to compete with all of the other items on the shelf or networkers at the conference.
DATUM has been designing packaging on behalf of major brands for over a decade, and brings that experience and expertise to your business or product line.
Assets
Business cards, tri-fold brochures, pamphlets and postcards
Packaging, boxes, bottles, totes, containers etc.
Team Coaching
Your team are some of the most knowledgeable and passionate promoters of your business and the services you offer. Empowering them with tools and resources to craft and deploy effective, compelling marketing pieces will elevate all aspects of your business. DATUM works with your existing team to teach and guide your team through that process.
Topics Covered
Marketing Strategy
Audience Profiles
Messaging and Content
Scheduling and Channel Selection
Consulting
Most businesses have existing marketing plans and practices in place that are performing satisfactorily, however regular evaluations and reviews can help to optimize your impact and minimize your efforts.
DATUM’s over a decade of experience in a wide range of marketing and communications practices across multiple market segments position us to effectively evaluate your current marketing materials and approach.
Whether as a one-time check up or ongoing support, DATUM is your pathway to industry-leading, captivating marketing programs. Contact Jonathan to learn more about how DATUM can assist you.
Interested in a service or marketing support that’s not listed?