Eagle Lake Nurseries
Background
Eagle Lake Nurseries Ltd.
Our client is an industry-leading and well-established nursery supplying commercial landscapers and municipal developers with a broad selection of hardy plants. They are respected for their experience and knowledge base. The family-owned company is owned by the 2nd generation daughter leading a diverse team of longstanding managers and new employees.
The scope of work for our engagement included: Brand Sourcing and a Brand Guide, Logo renewal, Culture Building - internal team development, Culture Handbook - internal brand and culture guide, Leadership coaching and development, Strategic growth planning.
websites
Brand Sourcing
Revealing the true source of the brand
Brand sourcing is the genesis stage where the source—the soul of the brand—emerges and reveals core elements like Vision and Mission, and a visual Moodboard as a primary reference for all creative.
Brand Guide
Guiding the brand’s full expression
A brand guide can be simple and lean or rich and layered, providing an evergreen reference for visual identity, maintaining the true frequency of the brand as it expresses itself in myriad media and forms.
Creative Logo
Crafting the symbol for the brand
Creating a logo is more than a graphic design exercise, it is a process to craft a unique symbol that draws on archetypal forms, numerology and geometry, resonance and frequency, to be true to the brand.
Creative Print
Crafting the range of print expression
Creating print assets provides consistent brand expression and identity for a wide range of real applications including printed collaterals, packaging, signage, apparel and even promotional items.
